The truth is, there will always be new “ins” and “outs” of social media marketing. The latest and greatest sales funnels, plans, platforms, and more. So what’s a small business owner to do? My advice is to stick to the basics and then get help when you need it.

What is social media marketing?

It seems pretty simple. But business owners often misunderstand the ins and outs, and because of that, don’t get good results.

Social media marketing is just what it says. It’s social. Social means it’s designed for people to meet each other for pleasure and enjoyment. Social means getting to know each other. And when it comes to digital marketing in the 21st century, it also means letting prospects know who you are and engaging with them in a way that’s real.

Social media marketing is marketing done digitally with the use of a variety of apps, platforms, and tools. Knowing the best apps and tools to use, combined with knowing which platforms will work best for you, is critical to your success.

The basic ins and outs

There are 5 basic steps you need to take for success with your social media marketing. They are:

  1. Define your goals
  2. Understand your audience
  3. Plan your content
  4. Choose your channels
  5. Measure your results

To get more information about these basics you can visit this blog

The extras 

Once you’ve established the basics, you’re ready for the added tactics that will increase your success. They include:

To use these tools you’ll need to be a bit “techy” and to have time to learn them. If you aren’t “techy” and you don’t want to learn social media, then it’s time to call in a pro. Hey, I’ve got an idea! How about a chat with me? I’m happy to talk with you. Just schedule a time most convenient for you here.



Sherree Mongrain was an early adopter of social media and has watched the internet transform the way we work, play, and live for over 18 years. Her unique perspective and straight-forward approach make her popular with entrepreneurs and small businesses who want actionable information they can understand and that helps them grow their business. She specializes in online marketing strategy and planning, creating content--blogs, website pages, graphics, and videos, and working specifically with small business owners.