In 1996 Bill Gates stated that “Content is King”.

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” states Gates.

Guess what? He was absolutely right. Here’s why.

What is Content Marketing?

Simply put, content marketing is creating content to publish online so that your audience engages with it. The intention of creating content for your business is to attract the right people so they can use your content to move them towards buying what you offer. The truth is that content must be high-quality in order to be effective.

The Problem with Content Marketing

Much of the content we see in today’s online world is poorly written, some with obvious spelling and grammar mistakes, others just totally missing the mark completely. If content is king, why do we dress it up like a court jester?

For many of us the reason is that we don’t have the time or skills to create high-quality content. Creating a content strategy and then creating the right content to get the job done is not easy or quick. But it is absolutely a must if you want to be successful with online marketing.

You know online marketing is very different from traditional marketing. When someone comes into your store or visits your office, you have the chance to get your message to them face-to-face. You can answer their questions and demonstrate the value you offer. But online all you have are your words—your content. So it’s got to be concise, easy to read, contain appropriate keywords and links, and have a clear call to action.

Competition is fierce and is growing every day. Today’s successful online marketers know they must focus on reaching consumers with the right content where they spend the most time: online.

The Solutions for Good Content Marketing

I’ve identified three possible solutions to help you make sure your “Content is King”. See which one will work for you.

  1. If you do have copyrighting skills and understand how to use keywords for optimal results, then what you have to do is make enough time in your schedule to consistently and clearly deliver your message. Here are a few helpful tips to get you started.

Doing Content Marketing the Right Way

Benefits of a Business Blog

How to Find and Post Good Content

  1. If you don’t have strong copyrighting skills or you don’t have a firm grasp on keywords and search engine optimization, you can always take some training and learn what you need to know. One warning…this is not an easy task! Here are some resources you can explore to see if this option is a good fit for you.


SEO Starter Guide

  1. If you want your content written for you with all the bells and whistles, while you concentrate on your business, hire a professional.

How to Hire a Content Writer

PR/Marketing Agencies

Content Writing (Info about me!)


For more information about working together, you can email me at or schedule a call with me.



Sherree Mongrain was an early adopter of social media and has watched the internet transform the way we work, play, and live for over 18 years. Her unique perspective and straight-forward approach make her popular with entrepreneurs and small businesses who want actionable information they can understand and that helps them grow their business. She specializes in online marketing strategy and planning, creating content--blogs, website pages, graphics, and videos, and working specifically with small business owners.